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Harley Davidson logo Harley-Davidson Motor Company

Harley-Davidson, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, governments and society). Harley-Davidson believes the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on value-added activities.

In 1903 21-year old William S. Harley and 20-year old Arthur Davidson make available to the public the first production Harley-Davidson® motorcycle. The bike was built to be a racer, with a 3-1/8 inch bore and 3-1/2 inch stroke. The factory in which they worked was a 10 x 15-foot wooden shed with the words "Harley-Davidson Motor Company" crudely scrawled on the door.

TO LEARN MORE

INNOVATION FACTS:
Invention of the Motorcycle   from The Great Idea Finder

ON THE BOOKSHELF:
100 Years of Harley Davidson
by Willie G. Davidson / Hardcover: 288 pages / Bulfinch; (October 11, 2002)
With sexy full-page photo spreads and plenty of motorcycle lore, this commemorative volume celebrates the centennial of the legendary motor company. Davidson, vice president of Styling at Harley-Davidson and the grandson of one of the original founders, gives a decade-by-decade account of the company and the rise of biker culture.
100 Years of Harley-Davidson Advertising
by Jack Supple, Thomas C. Bolfert / Paperback: 120 pages / Bulfinch; (May 14, 2003)
Takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century.
The Harley-Davidson Century
by Darwin Holmstrom, David Dewhurst, Jeff Hackett / Hardcover: 384 pages /  MBI Publishing; (2002)
Get ready to rock, roll and rumble through 100 years of Harley-Davidson history. The most comprehensive history ever published on the Company and its highly sought-after motorcycles. Filled with hundreds of stunning new color photographs

ON THE SCREEN:
The Story of the Harley-Davidson Empire
DVD / 1 Volume Set / 150 Minutes / History Channel / Less than $25.00 / Also VHS
A special-edition DVD commemorating the centennial of an American icon Hog Heaven probes the Harley mystique and follows the company from its modest beginnings in a Detroit shack to today's phenomenal successes, drawing on interviews with industry insiders, company officials and famous fans
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ON THE WEB:

Harley-Davidson
The official Web site for the company.
The Anniversary 100 Years in the Making
View photo essays from the Harley-Davidson 100th Anniversary events and see the images that tell the story of this once-in-a-lifetime celebration.
H-D History
1903 21-year old William S. Harley and 20-year old Arthur Davidson make available to the public the first production Harley-Davidson® motorcycle. The bike was built to be a racer, with a 3-1/8 inch bore and 3-1/2 inch stroke. The factory in which they worked was a 10 x 15-foot wooden shed with the words "Harley-Davidson Motor Company" crudely scrawled on the door. Arthur's brother Walter quits his job in Kansas and joins their efforts on April 17th.


LESSONS TO LEARN:
These are their values. They are the heart of how the run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at every level of the Company.

  • Tell the Truth
  • Be Fair.
  • Keep Your Promises.
  • Respect the Individual.
  • Encourage Intellectual Curiosity.
Copyright 1999-2001 H-D Michigan, Inc., All Rights Reserved.
Reference Sources in BOLD Type This page revised July. 2004.
 
     
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