The biggest issue
Poverty, racism, the environment -
Hearts and Minds works on many important issues.
We also address a larger issue - affecting
all the others: Millions of people are somewhat cynical...apathetic...unsure how much they
can help. Getting them involved can accomplish so much.
The power of communication
Through our Web site, upcoming
magazine and national publicity efforts, Hearts and Minds works to reach people nationwide
(and all over the world). We motivate people to get involved, showing how to make
volunteering and donations more effective.
Communication
Works
People are
moved by what they read, hear and see. That's why over $180 billion was spent on
advertising in 1997.*
*Total advertising expenditures in the USA. Source: Robert J. Coen,
McCann-Erickson Worldwide |
Hearts and Minds' staff and
volunteers worked on many successful campaigns. Our skills in advertising, publicity,
marketing, non-profit and business management helped motivate people in many ways.
And this may be the most
important campaign of our lives...
The basic message: Each individual has
untapped power to make things better. For growing numbers of people, Hearts and Minds
shows effective ways to do so.
People want this
info
In 1996 we
Americans gave over $150 billion* to a wide range of non-profit organizations. And we are
avid volunteers.
Yet, we're not always sure how much we can make
a difference. There is widespread clamor for the media and politicians to address the
issues.
*Source: AAFRC (American Association of Fund Raising Counsel) |
Finding answers
We encourage you (and all of us) to
think deeply about your role in creating and solving problems. Rather than prescribe one
set answer, we promote inquiry, discussion and involvement as key to constructive change.
Our growing Web site includes articles on the
environment, poverty, campaign reform, self-help and other important issues. We also list
resources, links and practical advice on how to get involved effectively. |
