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MAKE A DIFFERENCE  >  EASTER SEALS SOCIETY   
"We have but one life. We get nothing out of that life except by putting something into it. To relieve suffering, to help the unfortunate, to do kind acts and deeds is, after all, the one sure way to secure happiness or to achieve real success. Your life and mine shall be valued not by what we take...but by what we give." -- Edgar "Daddy" Allen Founder, Easter Seals
 
Easter Seals Society
Easter seals were first created to attract attention and support for services provided by the National Society for Crippled Children. The first experimental launch of the seals took place in eight participating states in the spring of 1934, with an Easter theme.
mad-sealslogo.gif (1845 bytes) Paul H. King, who succeeded founder Edgar Allen as president of the society in 1933, recommended the seals be distributed during this particular season because of the correlation between Easter and children with disabilities. "Easter means, of course, resurrection and new life, and certainly the rehabilitation of crippled children means new life and activity complete or partial physically, mentally and spiritually," King said.
J.H. Donahey, the famous cartoonist of the Cleveland Plain Dealer, designed the first Easter seal, much like a miniature poster. Donahey said "simplicity" was an important element in his original design because the children served by the society asked "simply for the right to live a normal life." He said he also tried to express "civilization's devotion to a program of rebuilding human frames and dedicating its efforts to prevention."

The distribution of Easter seals was a success, triggering both an unprecedented expansion of the society and a nationwide movement on behalf of people with disabilities.

Today, Easter Seals continues to rely heavily on public support. New sophisticated, cost-efficient fundraising techniques have been implemented, including many special events, but direct mail requests to donors continue to be Easter Seals' largest single source of fundraising revenue. The foundation of this direct mail program is still a small colorful stamp an American tradition for more than 60 years:  the Easter seal.

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Related Sites
The Easter Seal Society of Metropolitan Chicago operates an online store with all of the items for sale carefully and lovingly hand made by artisans with special needs. The proceeds from each sale proudly go to support people with disabilities. http://www.thestore.org
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