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Fascinating facts about the invention of
Life Savers Candy by Clarence Crane in
1912.
LIFE SAVERS CANDY
AT A GLANCE:
Clarence Crane had been basically a chocolate maker. Chocolates were hard to sell in summer, however, and so he decided to try to make a mint that would boost his summertime sales.In 1912, candy maker Clarence Crane first marketed "Crane’s Peppermint Life Savers". In 1913, Crane sold the rights to his Life Savers candy to Edward Noble for only $2,900.
THE STORY
RELATED INFO
BOOKS
WEB SITES
DID YOU KNOW?
Invention: Life Savers in 1912
Image courtesy www.candystand.com
Definition: noun / trademark
Function: LifeSavers is a traditional American brand of hard candy. The multi-flavoured ring shaped candies are packaged in rollsand packages.
Trademark: 71068992 (US) issued August 19, 1913
Inventor: Clarence Crane  
Criteria; First to invent. First to patent. Entrepreneur.
Milestones:
1912 candy maker Clarence Crane first marketed "Crane’s Peppermint Life Savers,
1913 Crane sold the rights to his Life Savers candy to Edward Noble for only $2,900.
2004
LifeSavers was a subsidiary of Kraft Foods before being purchased by the Wrigley Company
life savers, lifesavers, life savers candy, clarence crane, edward noble, invention, history, inventor of, history of, who invented, invention of, fascinating facts.
Story:
In 1912, when candy maker Clarence Crane first marketed "Crane’s Peppermint Life Savers," life preservers were just beginning to be used on ships-the round kind with a hole in the center for tossing to a passenger fallen overboard. But that is not the whole story.

Crane had been basically a chocolate maker. Chocolates were hard to sell in summer, however, and so he decided to try to make a mint that would boost his summertime sales. At that time most of the mints available came from Europe and they were square in shape.

Crane was buying bottles of flavoring in a drug store one day when he noticed the druggist using a pill-making machine. It was operated by hand and made round, flat pills. Crane had his idea. The pill making machines worked fine for his mints, and he was even able to add the life preserver touch by punching a tiny hole in the middle.

In 1913, Crane sold the rights to his Life Savers candy to Edward Noble for only $2,900. Noble then sold Life Savers in many flavors, including the original peppermint. Clarence Crane may have regretted that decision to sell, for "Life Savers" earned the new manufacturer many millions of dollars.

TO LEARN MORE

RELATED INFORMATION
History of Snacks and Food    from The Great Idea Finder

ON THE BOOKSHELF:
Why Didn't I Think of That?:Bizarre Origins of Ingenious Inventions We Couldn't Live Without
by Allyn Freeman, Bob Golden / Paperback - 260 pages / John Wiley & Sons; (September 1997)
Filled with wacky and fascinating facts, awe-inspiring success statistics, and rags-to-riches stories, Chronicles the odd origins behind 50 famous inventions and reveals the business side of each product's actual production, marketing, and distribution.

ON THE SCREEN:
Candy
DVD / 1 Volume Set / 50 Minutes / History Channel / 75814 / Less than $25.00
Americans eat 7 billion tons of candy, and it all has to come from somewhere. In Hershey, Pennsylvania, see how the cocoa bean is processed at the candy giant's latest plant. The traditions of the past remain plain at Schimpff's Confectionary, where they still use small kettles, natural flavors, and hand-operated equipment. Jelly beans, saltwater taffy and licorice are also on the menu, as well as exotic creations like scorpion on a stick!


ON THE WEB:
CandyStand
Official Life Savers Candy Site. Lots of games, sports, downloads and much more.
(URL: www.candystand.com)
Life Saver History
Flash version timeline from 1912 to today.
(URL: www.candystand.com/lifesavers/ls_flavorfulroll.aspx/)
Life Savers Sparks
Will wintergreen and peppermint varieties, if crunched smartly between the teeth, will emit a cloud of blue sparks?
(URL: www.straightdope.com/classics/a1_129)
Crane's Chocolate
Sometime between 1910 and 1915 Clarence Crane commissioned Maxfield Parrish to create a design that could be used on a label for small gift or sample boxes of chocolates.
(URL: www.ctcinderellas.com/gallery_elite_cranes.html)
Kraft Food Heritage
For over two hundred years, many companies have united to make Kraft Foods what it is today. Read the many "firsts" in the Kraft Heritage
(URL:
www.kraftfoods.com/kf/About/Heritage1.htm)
Wm. Wrigley Jr. Company
One day in 1891, Mr. Wrigley got the idea to offer merchants free chewing gum with each can of baking powder they purchased. Today, there are about 20 chewing gum manufacturers, with the Wrigley Company being the largest. The owner of Life Savers brand candy since 2004.
(URL: www.wrigley.com/wrigley/about/about_story.asp)
Wrigley to Add Life Savers to Its Confectionery Portfolio
The Wm. Wrigley Jr. Company announced today that it has entered into an agreement to purchase certain confectionery assets of Kraft Foods for $1.48 billion. The transaction includes ownership of well-known, iconic brand franchises -- such as Life Savers, Creme Savers(R), and Altoids -- as well as  production facilities in the United States and Europe.
(URL: www.corporate-ir.net/ireye/ir_site.zhtml?ticker=WWY&script=410&layout=0&item_id=643926)


DID YOU KNOW:

  • Life Savers drops and mints are available in 12 roll varieties with a total of 25 flavors:
  • Five Flavor comes in (orange, pineapple, cherry, lemon and lime)
  • Five Tangy Flavors comes in (watermelon, green apple, strawberry, tangy tangerine, tangy peach)
  • Tropical Fruits comes in (fruit punch, pina colada, mango melon, tangerine and banana)
  • Chill-O-Mints comes in (wintergreen, spearmint, vanilla mint and peppermint)
  • Wild Sour Berries comes in (strawberry, red raspberry, black raspberry, blackberry and cherry)
  • Also available in (Butter Rum, Wild Cherry, Hot Cin-O-Mon, Wint-O-Green, Pep-O-Mint, Cryst-O-Mint, and Spear-O-MinT)
  • The top-selling Life Savers flavors, in order of preference, are Orange, Pineapple, Cherry, Lemon and Lime, Wint-O-Green, Pep-O-Mint and Butter Rum.
  • 54 miles of Life Savers roll candy is produced on an average day.
  • More than 46 billion Life Savers are produced annually, weighing in at 57.5 million pounds.
  • It's estimated that there are a million locations in the United States where you can buy the famous roll candy.
Reference Sources in BOLD Type This page revised July 21, 2005.
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